Values and Culture: 5 Images that define us

I have blogged twice to date about Play Rugby USA’s “Values in Action”: #1 Go-Forward and #2 Try Makers, not just Try Scorers. To set the broader scene, using some inspirational images our 5 Organizational Values in Action are explained below:

Play Rugby USA has 5 Values in Action: These are how we operationalize our broader organizational values (to follow in subsequent posts). Our values represent behaviors in the workplace defining us and how we work and our culture.

1) Go Forward: Strive to learn, improve, to experience personal growth, and to never give up.

Learn, Strive to achieve personal growth and never give up

2) Try Makers, not just Try Scorers: exhibiting unselfish behaviors and sacrificing potential personal highlights or immediate satisfaction for the benefit of your team, your family, and your community.


3) Get There: In games, practices, and in life there is always an opportunity to make a positive impact with your actions and your voice.


4) Switch On: Being present, prepared, thoughtful & focused; actively listening and then speaking with others points of view in mind.


5) Play What you See: The ability to make decisions, sometimes on the fly, to adapt and react positively to whatever situation you find yourself in.


We use these Values in Action in our office in terms of how we interact with each other, our partners and stakeholders and generally in how we run our organization. Importantly however, these Values in Action are embedded into our Rugby4Good curriculum, coach accreditation and therefore delivered daily to our participants. The VIA help explain mutual expectations and behaviors associated with our 9 organizational values. I will explore these values in separate posts, to come.

What are your organizational values and how to you embed them to into the DNA of your organization, to define your culture?

Rugby 4 Good – Values in Action #1: Go Forward


Rugby is the only sport in the world where you have to advance the ball to the other end of the field in order to score, but you’re NOT allowed to pass the ball forward. Therefore, the only way to get the ball there is to go forward yourself: run forward, attack the opposition, create space, and gain territory while working with your supporting players to maintain possession of the ball. When coaching or watching young kids play rugby for the first time, “go forward” is something you’ll hear a lot!

In Rugby4Good terminology, Go Forward should also be relayed off the field. It is a great meta-theme for any Rugby4Good program or organization. Go Forward as we define it is to “Strive to improve, to experience growth, and to never give up“. This is a powerful message for a young person who may be facing adverse conditions on a regular basis. You (they) can’t control everything, but you can strive to be a better person, to make the most of your opportunities, to listen, to learn, and to develop. Combine this inquisitive desire for self improvement with a little grit and you have someone that is Going Forward!

Equally, Go Forward is a running theme in our social enterprise that can be applied to any business. We are continuously developing our curriculum, training programs, and overall program framework to intentionally maximize our youth development objectives. We work closely with our program partners to collaborate around achieving positive educational outcomes for our participants and on-going development opportunities for our respective staff. We regularly measure & evaluate our outcomes within a framework designed to achieve long-term social impact. In doing so, we face numerous challenges along the way around funding & budget cuts, space limitations, and policy changes, but we also identify and create opportunities determining ways to keep going forward.

Rugby4Good is about putting Values in Action – both on and off the field to create a culture of achievement. Here are seven ways to implement a Go Forward approach to your life or organization:

  1. Set an aspirational goal that is achievable in an ideal world.
  2. Identify your base-line. (Where are you now in relation to your goal)?
  3. Identify the steps you need to take to achieve the goal and set a time-line.
  4. What resources do you need to achieve each task?
  5. Who and what can help you secure those resources for each task?
  6. Start going forward with task #1.
  7. If you believe in your original goal, make it happen & don’t give up!